10 things Nike did to become one of the coolest brands in the world

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It has connected running, hip hop, and streetwear, made athletes … 3 on the Billboard charts.
Named for the Air … and its Jordan brand in rap and hip hop music, continuing to recent … Nike started its collaboration with rap and hip hop icon Kanye West. …

Source: 10 things Nike did to become one of the coolest brands in the world

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